The expert will open OFFZONE 2025 with a talk exploring why, in the era of digital transformation, traditional approaches to cybersecurity are giving way to the concept of “Cyber Immunity.” This new digital defense paradigm is based on the following principle: the investment cost of a cyberattack needs to greatly outweigh its potential returns, and the scope of cybersecurity solutions must ensure reliable defensive coverage across the entire digital ecosystem as a response.

Eugene Kaspersky is the founder and CEO of Kaspersky, the world’s largest privately-held company specializing in the development of innovative cybersecurity solutions. His career in information security began in 1989 when he accidentally discovered the Cascade virus on his computer. The collection of antivirus modules personally created by Eugene later became the core of Kaspersky antivirus database, which today is made up of more than 500 million malware samples. Under Eugene’s leadership, the company has received worldwide recognition and a great many international awards for its technological and scientific achievements.